In September 2024, the average price of live chicken in São Paulo reached R$5.44/kg, marking a 1.5% increase from August and a 10.3% rise from the previous year. This figure was the highest in the past 22 months, though it failed to adjust for inflation, making the effective pay for producers lower than in November 2022. From January to September 2024, the average price grew by 6% to R$5.08/kg, but it remained nearly 12% lower than the average from the first nine months of 2022.