In three years, Spain managed to double the value of its sales of olive oils in Germany

In 2021, Olive Oils from Spain and the European Union launched the Olive Oil World Tour initiative in the German market, under the motto “Let's cook together! With European olive oil everything is better.” After three years of enormous promotional work carried out throughout the country, the campaign comes to an end and to celebrate it a special event has been held in Munich. Now, seen with perspective, the moment chosen to launch this campaign could not have been more appropriate, as explained by the manager of the Spanish Olive Oil Interprofessional, Teresa Pérez, at the event held in the Bavarian capital: “This campaign was in march when it was needed most, when olive oil prices skyrocketed in world markets. A circumstance that made us fear a collapse in demand in this and other large markets.” In July 2021, the price of olive oil in European markets stood at an average of 4.4 euros per kilo, while in these first months of 2024 it has exceeded 9 euros per kilo. "This campaign ...