The article highlights the significant rise in honey prices in the Vinnytsia region of Ukraine, with a 60% increase to UAH 80 per 0.5 liters this year, due to the most challenging beekeeping conditions in the past 30 years. Adversely affected by a difficult spring, many beekeepers have lost bee families, leading to a reduced honey harvest. To survive, beekeepers have had to double feed their bees and sell other products like pollen, honeycombs, and propolis. Intermediaries are buying the honey at UAH 30 per liter but selling it at three to five times the price. As a result, beekeepers are collecting five times less honey than last year.