The article highlights a decrease in interest in blueberry farming in Ukraine, attributed to the war and a reevaluation of the berry's profitability. Despite challenges, the country still expects to grow its blueberry production and exports, primarily to Europe. However, Ukraine faces competition from other blueberry-growing countries like Peru, which has significantly increased its production. The article also mentions that some Ukrainian forestry enterprises have pivoted from blueberry farming to growing vegetables to support the military and population with food during the war.