The National Institute of Quality (Inacal) is promoting 45 Peruvian Technical Standards (NTP) at the Expocafé 2024 Fair to enhance the global competitiveness of Peruvian coffee. These standards, which include 38 NTP Standards and seven Specialized Guides, cover various aspects of coffee quality and production. The project is funded by the Swiss Cooperation and the United Nations Industrial Development Organization, aiming to improve coffee quality and support the National Coffee Action Plan 2019-2030, which targets a 30% increase in Peruvian coffee consumption and market expansion. Inacal's Virtual Reading Room provides free access to these technical standards.