INAC's consultancy in Brazil improved the positioning of Uruguayan sheep meat in that market.

At the National Meat Institute's meeting last Monday, data was released on the impact of the institution's campaign promoting lamb meat in the Brazilian market. Alfredo Fros, president of the Uruguayan Wool Secretariat (Sul), stated that "the impact measurement is astonishing, and the increase is very significant." In an interview with Valor Agregado on Carve radio, Fros congratulated INAC on its work. "Of the many positive aspects of the consultancy conducted in southeastern Brazil, 84% of the meat imported into that region is Uruguayan. So, it was necessary to associate the quality of that meat with Uruguay, and that was achieved." In a scenario that seemed favorable for sheep, there is an internal difficulty: the lack of plants that process sheep, an issue the president of Sul lamented. “It's incredible that a strong market has been achieved, and in the north of the country we don't have plants that can serve this market.” “The plants operating today have the possibility of ...