The Indian shrimp industry is facing challenges in finding buyers in Europe and America, but has found success in the Chinese market. Zeal Aqua has invested in new freezing equipment to increase production for the Chinese market, which is expected to account for over 50% of its production by 2025. Other Indian companies, such as Jeelani Marine, are also expanding and investing in salt freezing equipment to meet Chinese demand. The Indian government is providing support to export-oriented enterprises, with plans to establish a new processing plant construction project in Andhra Pradesh.