Indonesian feed companies are experiencing a nearly 30% drop in poultry feed sales in early 2024 as poultry farmers cull laying hens to cut costs. The industry is grappling with oversupply and high operational expenses, driven by rising corn prices due to El Nino. Farmers have turned to wheat as an alternative, but face challenges like poor seed quality and lack of mechanisation. The oversupply of day-old chicks and reduced egg market demand add to the difficulties, with no improvement expected until the latter half of the year.