Industry Observation | November: Wine companies in North China and Northeast China: Benchmarking against international standards, showcasing brand global influence, wine industry high-quality development steadily progressing

In the Northeast region, Huarun Snow Beer has made substantial progress in capacity upgrades and aligning with international production standards. In November, the Snow Beer Shenyang factory successfully passed the specialized certification by the Heineken team for the newly added Red爵 beer production line. Red爵, as a high-end international brand introduced by Huarun Snow, signifies that the Shenyang factory has fully met international first-class standards in brewing processes, quality control, and production management. This move not only enriches the supply of high-end beer products in the Northeast region but also lays a solid capacity foundation for the company to further expand its high-end market share. By introducing international brand production standards, Snow Beer is accelerating the upgrade of its manufacturing system in the Northeast base, demonstrating the industry leader's firm determination to enhance product structure and meet diversified consumer demands. The ...