Instituto Ovos Brazil projects 2025 with a focus on strategic campaigns and strengthening egg consumption

At its last board meeting of 2024, the Instituto Ovos Brasil (IOB) outlined a strategic plan for 2025, focusing on awareness campaigns that strengthen the perception of the benefits of egg consumption, both for health and for the food market. With the Brazilian Animal Protein Association (ABPA) projecting an increase of up to 2.4% in egg production in Brazil – reaching 59 billion units in 2025 –, the Institute recognizes the opportunity to boost per capita consumption, estimated to grow by up to 1.1%. Edival Veras, president of the Institute, reinforces: “Our goal is to actively contribute to the recognition of eggs as an essential food on the tables of Brazilians. In 2025, we will continue investing in educational campaigns, support materials and communication strategies that directly engage with the end consumer and the market”. The Institute highlights the importance of partnerships with industry and retail, in addition to actions aimed at directly influencing players in the ...