The International Olive Council's executive director, Jaime Lillo, expressed concern over the potential impact of commercial tariff wars on the olive oil industry, particularly in the United States, Canada, Australia, and Brazil, where consumer interest in olive oil remains strong despite uncertain tariff policies. In 2020, Spain exported olive oil to the United States, its largest agricultural product export, earning 1,013 million euros. The situation is seen as uncertain due to the upcoming tariffs announced by President Trump on agricultural imports, but Lillo remains optimistic about the future of the olive oil sector.