Italian agricultural society Copa, based in Canino, has reported a 20% increase in almond production in 2023 compared to the previous year. The cooperative has adopted the intensive Zaragoza system, focusing on the Tuono, Lauranne and Penta almond varieties. Despite competition from California and Spain, Copa has prioritized quality over quantity, targeting customers who value locally sourced, safe, and traceable products. The cooperative also emphasizes its commitment to environmentally friendly cultivation practices and the health benefits of their almonds.