January witnessed a notable increase in wine exports, breaking a trend of declines with a 14% rise to 539 million, despite a slight annual decrease of 0.4%. This resurgence was primarily fueled by the American market's renewed interest in still wines, which, along with sparkling wines like Prosecco, contributed to the positive trend. The growth was also supported by rising exports to Switzerland and Canada, the latter showing a steady recovery. This improvement comes amidst concerns over a poor harvest and gloomy global consumption forecasts, highlighting the export volume as the main growth driver.