Italian wine is the second most sold in Peru, with a 24% market share

Marco Fragale, President of the Italian Chamber of Commerce of Peru, appeared on Economía Para Todos on RPP to comment on the trade of Italian wines in Peru. "Italian wine is the second most sold in Peru. We have 24% of the market share, followed by Argentina. Among the other important wine producers are Spain, France and Chile. We achieved this position last year and we hope to improve the position," he said at the beginning. The specialist commented that, in the last edition of the Expo Italia Vino, more than $100,000 of wine was sold in two days, but this would be a small part of the 24% distribution. Regarding the price of bottles of Italian wine, these can reach a value of $30,000; However, in the Peruvian market, bottles can be found for $12 to $80. Marco Fragale explains that the trade balance between Peru and Italy is $1.6 billion to $1.7 billion and is very stable, both in imports and exports. This figure has increased in recent years, "and we hope to reach $1.7 billion ...