Italy ranks tenth in terms of the highest consumption of organic products, with a market share of 3.5%. Denmark is the leading country, with a market share of over 10%. The consumption of organic fruit and vegetables in Italy has declined in recent years, except for bananas, which saw a 1% increase in volume. Large-scale distribution, such as supermarkets and discounters, represents the main sales channel for organic produce. Overall, while the volume purchased per family has decreased, there is still a significant interest in organic products among consumers.