Japan has stepped up promotional campaigns to boost seafood exports to Asia, the US, and Europe

Published 2024년 9월 6일

Tridge summary

Japan is taking measures to promote local fish and scallops in the market, both domestically and internationally, in response to a sales shortage following China's ban on Japanese seafood products due to water discharge from the Fukushima Daiichi nuclear power plant. Negotiations between Japan and China to resume supplies are ongoing, but no compromise has been reached yet. In the meanwhile, Japan is increasing its advertising campaigns to boost seafood exports to Asian countries, the United States, and Europe, as it has seen a rise in exports to the United States, Canada, Thailand, and Vietnam.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The funds are aimed at promoting scallops, yellowtail and other local fish in both domestic and international markets. The measures were taken in response to the sales shortage that arose after China imposed a ban on Japanese seafood products. China's ban on Japanese seafood imports, which was imposed on August 24, 2023, was due to the discharge of water from the Fukushima Daiichi nuclear power plant into the sea. According to The Japan Times, the two countries are negotiating to resume supplies, but so far no compromise has been reached. Chinese Foreign Minister Wang Yi expressed the need to establish an international monitoring system for water discharge, without which China does not intend to resume importing Japanese fish and seafood. According to the WARPE report, China purchased $572.5 million in fish and seafood from Japan in 2022. However, in 2023, imports fell by 39%, with purchases completely stopped from September 2022. Japan External Trade Organization (JETRO) Chairman ...

Source: Fishretail