The article highlights a significant surge in the price of frozen scallops in Tokyo's Toyosu market, with a 30% increase compared to the previous year, driving up the costs of sashimi products across Japan. This price hike is attributed to increased domestic demand, fueled by promotional efforts and the expansion of conveyor belt sushi restaurants. Despite the ongoing impact of the Chinese ban, Japanese scallops have found new markets, with substantial growth in exports to the United States, Canada, Thailand, and Vietnam, benefiting from the depreciation of the yen. However, the market faces a potential supply-demand contradiction, which could lead to further price increases. To ensure sustained growth, the Japan External Trade Organization (JETRO) is adopting a strategy to integrate scallops with local cuisines in target markets. Japan aims to reach 1.2 trillion yen in aquatic product exports by 2030, with scallops playing a crucial role in this goal.