(Jeju=Yonhap News) Reporter Go Seong-sik = Ahead of the Lunar New Year, Jeju's Red Hyang and Hallabong persimmons, among other varieties, and Satsuma mandarins are being sold at a 20-30% discount at large-scale supermarkets and online malls. Jeju Province announced on the 9th that persimmons and Satsuma mandarins are included in the Ministry of Agriculture, Food and Rural Affairs' "Agricultural and Livestock Product Discount Support Program" (https://sale.foodnuri.go.kr), and can be purchased at discounted prices at large-scale supermarkets and online malls until the 16th. Satsuma mandarins and persimmons are also targeted items in the "Lunar New Year Practical Fruit Gift Set" (3 kg) sold at a 10-15% discount by the Ministry of Agriculture, Food and Rural Affairs. As the shipment of persimmons from Jeju Province begins in earnest, the province will implement a comprehensive plan to promote persimmon consumption along with this discount event. In connection with the Hometown Love Donation Program, persimmons will be sold at a 20% discount, and the agricultural cooperative Hanaro Mart will also conduct a special discount event for 360 tons of Hallabong and Red Hyang. Additionally, promotional events will be held by Jeju City, Seogwipo City, and the Citrus Association, and local agricultural and citrus cooperatives will implement supply and demand stabilization measures to control the supply of persimmons to the market. Jeju Province plans to implement a special distribution management plan for the Lunar New Year to manage the quality of persimmons. Starting this month, the average price per 3 kg of persimmons is 13,608 won for Hallabong, 16,526 won for Cheonhyehyang, and 18,157 won for Red Hyang, which is an increase of 8%, 12%, and 6%, respectively, compared to last month. Meanwhile, a survey conducted by the Jeju Agricultural Technology Institute on 49 consumers in the Seoul metropolitan area showed that consumers prefer Jeju persimmons over American mandarins, and 97.6% responded that they would repurchase. koss@yna.co.kr