The Jeollanam-do Province has selected 10 outstanding brands, including Haenam's 'Land's End Sunshine', for the 'Top 10 High-Quality Brand Rice of the Year' initiative aimed at producing premium rice, promoting rice consumption, and increasing farm income. The evaluation of the top 10 high-quality brand rice was conducted with fairness and objectivity by commissioning four professional analysis institutions—the Korea Food Research Institute, National Agricultural Products Quality Management Service, Agricultural Technology Institute, and Health and Environment Research Institute—to assess taste, appearance, variety mixing, mechanical quality, and safety.
This year's grand prize was awarded to Haenam's 'Land's End Sunshine', which received excellent evaluations across all external assessments, particularly in single variety growth rate and export performance.