Jeonnam Agricultural Corporation holds special promotional event to expand consumption of Jangnipjong rice.

Published 2025년 10월 20일

Tridge summary

The Jeonnam Rural Development Administration (Director Kim Haeng-ran) announced that it will hold a special promotional event from the 23rd to the 26th at the 2025 International Agricultural Expo site (Jeonnam Agricultural Technology Institute sports field) to inform the public about the excellence of domestically bred long-grain rice and to expand its consumer base in response to climate change. This event, themed "Boil GO, Dip GO, Get GO #Long-grain Rice Fried Rice Challenge," will be an experiential program where visitors can taste long-grain rice fried rice, participate in an SNS event, and take part in an on-site preference survey. In particular, the event is designed to allow visitors to directly experience the characteristics of long-grain rice, which is optimized for fried rice, such as its elongated and chewy grains and excellent digestibility.

Original content

Elongated and slender long-grain rice will be showcased at the 2025 International Agricultural Expo. Creating new value for local agricultural products with a demonstration by Chef Song Bora The Jeonnam Agricultural Technology Institute (Director Kim Haeng-ran) announced that it will hold a special promotional event at the 2025 International Agricultural Expo (Jeonnam Agricultural Technology Institute Stadium) from the 23rd to the 26th to inform the public about the excellence of domestically bred long-grain rice developed in response to climate change and to expand its consumer base. This event, themed "Fry GO, Dip GO, Get GO #Long-grain Rice Fried Rice Challenge," will be an experiential program where visitors can taste long-grain rice fried rice, participate in an SNS event, and take part in an on-site preference survey. In particular, the event is planned so that visitors can directly experience the characteristics of long-grain rice, which is optimized for fried rice, such as ...
Source: Aflnews

Would you like more in-depth insights?

Gain access to detailed market analysis tailored to your business needs.
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.