Due to an poor harvest caused by high temperatures and a heatwave, the price of raw jujubes in South Korea has surged to over 67,000 won for 10 kg, more than double the price from the previous year. The Boeun-gun Hwangto Jujube Association has further increased the selling price by 2,000 to 5,000 won per kg. The production is projected to be half of the previous year, with parts of the cultivation area in Miryang expected to be damaged by typhoon Hinnamno. Consequently, the Boeun Jujube Festival has been shifted online to prevent damaging the brand image of Boeun Jujubes in such a scarce supply situation.