Kenya is currently the main supplier of basil to Europe

Kenya is currently the main supplier of basil to Europe. The European market gets 80% of its supplies for the fresh market from Kenya. The products arrive in Europe via refrigerated air freight, so deliveries are guaranteed within half a day. Still, Kenya's basil faces competition from Italy, Israel and Morocco. Other competitors of the East African country are countries such as Israel, which supplies these products to Europe at a higher price, and Morocco, whose products are cheaper, but the quality is not as ...