Farmers in Wundanyi, Taita Taveta, are starting a campaign to revitalize avocado farming as they aim to tap into the lucrative export market, especially in China. They plan to plant over 16,000 Hass avocado trees by next year, as the variety requires less water and takes three years to mature. However, they are struggling with middlemen exploiting them and are planning to form a group to consolidate their produce for the local and export markets. The local MP is supporting the project to improve livelihoods and promote diversification into other crops such as pixie oranges and timber farming.