A report by IBO for the year 2023 reveals the dynamic global blueberry market, marked by significant price fluctuations due to the El Niño phenomenon and strategic shifts in supply. The report highlights Peru's role in the declining volume of the global market, which contributed to increased prices in Europe, Asia/Pacific, and the Americas. The rise in prices was more pronounced in Europe due to reduced production in Peru and deficits in other countries like Morocco and Spain. In Asia/Pacific, the market was heavily influenced by South American blueberries, amplifying any supply changes from the region. Despite some disruptions, the diverse supply sources in the Americas helped mitigate the price hikes to some extent.