The Spanish processed meat market experienced a surge in growth in 2020 and early 2021, with a 9.4% rise in domestic consumption and a 3.6% increase in exports. The pandemic led to a shift in consumption habits, with sliced meat becoming more popular and premium products seeing a rise in demand. The market is also embracing omnichannel strategies and offering alternatives for vegetarian households. Environmental and animal welfare concerns are also influencing consumer decisions, with many willing to pay more for sustainable packaging.