The International Poultry Welfare Alliance (IPWA) has introduced the Key Welfare Indicators (KWI) Guides for broilers, layers, and turkeys to help assess and enhance poultry welfare. Developed in partnership with poultry companies, welfare experts, customers, and animal welfare organizations, these guides aim to set challenging welfare standards and encourage continuous improvement. The guides focus on outcome-based measures to accurately assess bird welfare and provide a valuable tool for companies to enhance welfare outcomes in the poultry production chain. Accessible online, they are designed to be used globally to ensure that poultry welfare is prioritized and that the needs of the birds are met in a transparent and sustainable food system.