"'King's Brand Icheon Rice', Gyeonggi-do Corporation and the Expansion of the U.S. Rice Market"

Since 2022, Icheon City has been pushing forward an overseas market development project to overcome the contraction of the domestic rice market, and has so far exported a cumulative 194.3 tons of rice, establishing the status of Icheon rice as a representative Korean brand in the global market. In the United States, rice is gaining attention as a 'gluten-free' healthy food, and particularly 'King's Icheon Rice' is recognized as the highest premium brand rice in Korea, attracting high interest from local consumers. Last month, it was officially listed on Amazon, the largest online shopping mall in the United States, and inquiries from local distribution officials have been increasing, leading to a steady expansion of exports. On November 5th, Icheon City held a 'King's Icheon Rice Overseas Export Memorial Ceremony' at the Majang Agricultural Cooperative Grain Processing Plant. The event was attended by Icheon Mayor Kim Kyung-hee, Gyeonggi Provincial Assemblyman Kim Il-jung, Vice ...