KIRIN HYOKETSU Expands into U.S. RTD Market with Local Production

TOKYO--(Business Wire / Korea Newswire)--Y and KIRIN HYOKETSU PINEAPPLE - under the KIRIN HYOKETSU (HYOKETSU) brand, manufactured and sold by Kirin Brewery Company, Limited (Kirin Brewery). The ready to drink cocktail will be available in Hawaii, Tampa, FL, and The Japan Pavilion at EPCOT theme park, operated by Mitsukoshi (U.S.A.), on March 2. Created with American consumers in mind, the new flavors bring HYOKETSU’s signature crisp, fruit-forward taste to two key U.S. markets. Produced and sold locally in the U.S., the beverages deliver fresh fruit flavor in a convenient, easy-to-enjoy format. The U.S. is the world’s largest ready-to-drink (RTD) market, accounting for approximately half of the global market[1]. Fruit-forward flavors and convenience continue to make RTDs one of the fastest-growing segments in the category. [1] IWSR (2024)Since its launch in 2001, HYOKETSU has become one of Japan’s leading RTD brands, known for its crisp, fruit-forward ...