Concerns have been raised in Vietnam over the quality of Kobe beef being sold online at significantly reduced prices. The high-quality Japanese beef, typically imported at 6-15 million VND per kg, is being sold for as low as 300,000-400,000 VND per kg. Consumers have reported a noticeable difference in quality compared to products bought at Japanese supermarkets. It is suggested that the cheap 'Kobe beef' may actually be Aukobe from Australia, which is usually sold for 600,000-800,000 VND per kg.