The Korea Fisheries Association conducted promotional marketing events in France and Belgium to raise awareness of Korean seafood products. In France, they promoted Korean seaweed at Charles de Gaulle International Airport in Paris, while in Belgium they operated a booth at the Hallyu Town event. The events included exhibitions, tastings, and gift presentations, attracting over 50,000 visitors and drawing attention from local consumers and K-pop artists. Additionally, Fish Sale, a seafood shopping mall in South Korea, is offering discounts on various seafood products to promote consumption.