Korean Beef Promotion Fund Participates in Malaysia K-Tourism Roadshow

Promoting Excellence in Taste and Quality Expanding Global Consumer Touchpoints The Korea Beef Promotion & Marketing Committee (Chairperson Min Kyung-cheon) recently participated in the '2025 K-Tourism Roadshow' held at the 1 Utama Shopping Centre in Kuala Lumpur, Malaysia, taking a full-fledged step towards globalizing Korean beef. The event, jointly hosted and organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, allowed the Korea Beef Promotion & Marketing Committee to operate an experiential promotional booth in the K-Food zone, providing an opportunity to directly introduce Korean beef's excellent taste and quality to local consumers and tourism industry professionals. On-site, Korean beef bulgogi tasting events and instant lottery prize events were held, drawing significant enthusiasm. Approximately 3,000 people visited the booth during the event period, showing keen interest. Particularly, participation through social network service ...