Tridge summary
From March 28 to 31, the Ministry of Agriculture, Food and Rural Affairs of South Korea undertook a series of initiatives in Hong Kong to promote Korean beef, capitalizing on the region's fascination with Korean pop culture and its strategic market position. These efforts included business consultations, educational events for hotel chefs, cultural promotions, and a business agreement ceremony aimed at expanding Korean beef exports and developing new products. Additionally, the ministry participated in 'KCON HONG KONG 2024', where they operated a Korean beef promotion center and a ready-to-eat restaurant, receiving favorable feedback. These activities are part of a broader strategy to diversify the Korean beef market in Hong Kong, introducing low-fat cuts alongside traditional high-quality grilled products, to boost exports and support the stability of Korean beef farms.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
From March 28 to 31, the Ministry of Agriculture, Food and Rural Affairs (Minister Song Mi-ryeong, hereinafter referred to as the Ministry of Agriculture, Food and Rural Affairs) discussed ways to cooperate with the Hong Kong Consulate General and the Hong Kong Cultural Center to promote Korean beef in Hong Kong and other Asian countries, and held a K-Pop event held for the first time in Hong Kong. (K-POP) Performance* A promotional center and Korean beef sales area were operated within the event venue, which received a great response from visitors. * KCON HONG KONG 2024 (2024.3.30.~3.31) Hong Kong has a high per capita income and is an important market, accounting for about 70% of Korean beef exports as of 2023. In addition, interest in Korean pop culture is high, and as a testbed for the global food market and a financial and cultural center frequently visited by people from around the world, it serves as an important bridgehead for Korean beef exports. * Countries where Korean ...
Source: Mafra
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