Korean Beekeeping Farmers' Association, in collaboration with Sosaemo and Livestock Plateau, embarks on education and promotion for 'honey grading system'.

The Korea Bee Farmers Association (Chairman Kim Yong-rae) has launched an educational and promotional campaign together with the Seoul Consumer Group (Representative Eom Myeong-suk, hereinafter referred to as Seoul Sosimmo), and the Livestock Products Quality Evaluation Institute (Director Park Byeong-hong) to raise consumer awareness about the honey grading system and to inform the public about the ecological importance of bees. This educational campaign is being driven to protect the domestic beekeeping industry, which is facing difficulties due to the surge in cheap imported honey and the increasing number of bee deaths caused by abnormal weather conditions, and to increase consumer trust in domestically produced honey and differentiated natural honey. Starting with Goam Elementary School in Seoul, the campaign will continue in 28 classes across 14 elementary schools in the Seoul and Gyeonggi regions until November. The campaign will go beyond simply explaining the honey grading system.