"Landmark products" have new protection

The article highlights the historic agreement between China and the European Union (EU) on the China-EU Geographical Indication Agreement, marking the first comprehensive, high-level bilateral agreement of its kind. This agreement aims to protect and promote 100 landmark products from both regions, by providing greater legal protection against counterfeit products and ensuring the authenticity and quality of geographical indication products. These products cover a diverse range from agricultural goods like tea, wine, and cheese to industrial products like beer and ham. The agreement's implementation is anticipated to enhance economic and trade cooperation between China and the EU, bolster international recognition and brand value of agricultural products, and foster a more open and trustworthy market for consumers. The signing of this agreement underscores the commitment of both parties to strengthen intellectual property rights, improve the business environment, and encourage foreign investment, marking a significant milestone in international economic relations.