The International Dairy Federation's president, Piercristiano Prazzale, identified a growing global demand for milk, with world trade expected to increase at a rate of 3% per year until 2030, led by China, Southeast Asia, and Africa. He highlighted India's ambition to become the world's leading milk producer and consumer by 2030. Latin America, with its abundance of natural resources, also presents a market opportunity for dairy producers. However, political and economic factors could limit its growth. The Pan-American Milk Congress, held in Quito, also addressed the potential impact of inflation, high-interest rates, and COVID-19 restrictions on dairy prices due to reduced consumption. The event underscored the importance of milk consumption for its nutritional benefits and the development of the dairy chain, especially in Ecuador, where milk consumption is vital for around 1.2 million people.