Less wine is sold in Germany

Published 2023년 3월 16일

Tridge summary

In 2022, German household wine purchases decreased by 10%, leading to a 6.5% decrease in in-home wine traffic, as reported by the German Wine Institute and NielsenIQ. This decrease was more pronounced for German wines, with a 14% quantity sold decrease and an 8% sales decrease, compared to a 7% purchase volume decrease and a 5% spending decrease for foreign wines. The average price of German wines also increased by 6.6%, while the average price of foreign wines increased by 2%. White wine continues to be the favorite, with a stable market share of 47%, while the market share of red wine decreased to 40%, and that of rosé wine increased to 13%.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Households in Germany bought 10% less wine last year, the German Wine Institute announced before the ProWein trade fair in Düsseldorf (March 19-21). According to NielsenIQ's analysis, this resulted in a 6.5% decrease in traffic without taking into account the amount consumed out-of-home - in restaurants or at events. It is true that wine has become more expensive: the average retail price for wines from Germany rose to 4.18 euros per liter in 2022, according to a report by the Institute of Wine, which represents a 6.6% increase compared to 2021. The price increase is due, among other things, to significantly higher glass, packaging, logistics and personnel costs. On the other hand, in the case of wines from abroad, the average price in 2022 rose less sharply, by barely 2%, to 3.64 euros per liter. Consumers' reluctance to buy was felt especially in the case of German wines: the quantity sold decreased by 14% and sales by 8%. In the case of wines from abroad, the purchase volume ...

Source: Trademagazin