Vietnam is a major producer and exporter of pepper and spices, contributing over 11% to the global market share in 2022. The country saw an increase in pepper and cinnamon exports in the first quarter of 2023 despite a slight decrease in value. However, the industry faces challenges such as strict import regulations on pesticide and heavy metal residues, environmental and social sustainability, and geopolitical factors. The Vietnam Pepper and Spices Association (VPSA) is making efforts to support businesses in complying with these regulations and promoting trade.