Architecture of villages, recyclable materials, over a hundred labels and masterclasses: Piana and Lupi relaunch the value of heroic viticulture and the unified promotion of the territory
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Liguria presents itself at Vinitaly 2026 with a highly impactful and conceptual exhibition space, confirming its role as a protagonist in the national and international wine scene. The stand of the Region, financed with resources from the Region of Liguria, funds from the European Union through the strategic plan and the contribution of the Chambers of Commerce of the Rivieras of Liguria and Genoa and curated by the Association Tutti Frutti, is a shared investment that testifies to the will to form a system to support and promote the sector. The setup recalls the architectures of the villages and the vertical landscapes of the Ligurian Riviera, offering visitors an immersive experience. A distinctive element is the choice to build the entire structure in cardboard, in a perspective of full sustainability and recyclability, in line with the principles of the green economy. Inside the space, ten Ligurian companies are represented, alongside a tasting area with over one hundred ...