The upcoming watermelon season in Greece is expected to face challenges such as increased production costs, potential labor shortages, and competition from other countries, especially Morocco and Italy. Despite good quality and yield in the previous season, these challenges could result in a 10-15% decrease in watermelon volumes this year. Greek exporter Nasos Zafirakis of Zafirakis Fruits is hopeful for a smoother season but emphasizes the need for solutions to previous issues and quality production to ensure sales. The season's prices will be influenced by demand, available quantities, and competing countries.