Instituto Luiz Girão, the social arm of Betânia Lácteos, is promoting the cultivation of forage palm among small and medium-sized producers in Ceará as a sustainable alternative. Despite the high initial investment costs, the palm helps adapt to drought periods and provides water and energy for the herd. The Institute has already supported 48 producers, covering 6 thousand m² in the last five years. In July, an agreement was made with the Programa Hora de Plantar to plant 100 Kits of 5,000 forage palm rackets in 100 small and medium family dairy farms by the end of 2022.