World: Macadamia farmers were urged to keep the faith

While falling prices and over-supply are concerning, the World Macadamia Organisation (WMO) assured growers across the globe that macadamias still have a lot to offer with the right industry support. WMO chief executive Jillian Laing emphasised the importance of learning from other industries and exploring new opportunities and markets. Despite the challenges, she is optimistic about the work being done by her organisation to ensure the continued growth and consumption of macadamias. The WMO, formed less than two years ago, has made significant progress in understanding the market context, consumer preferences, and the needs of manufacturers and businesses, said Laing. She highlighted the fragmented nature of macadamia supply origins across different countries as a reason why the WMO plays a vital role in pooling funding and efforts to collectively develop the market. “The industry is tracking to its forecasted doubling in supply from 2020 to 2025, and resulting price shifts have ...