Institutional presentation, business meetings with Brazilian importers and distributors, company visits, meetings with retailers. Macfrut's mission in Brazil featured a rich agenda of meetings and presentations in view of the 2026 edition of the fair, scheduled from April 21 to 23, 2026, at the Rimini Expo Centre, which will see a significant presence of exhibitors, importers, and buyers from the South American country. Carried out together with Agenzia ICE, the mission aimed to invite exhibitors and buyers interested in purchasing Italian fruit (primarily apples and kiwis) to a market that is at the center of renewed interest for fresh produce from our country. The first two days took place in the city of São Paulo, and together with the Macfrut delegation composed of Paolo Borgio, Event Manager, and Alberto Ferri, International Sales Account, saw the participation of Italian companies (Naturitalia, Gruppo La California, Kiwiny) and European companies (Condor and Nutri Fresh). ...