For the second consecutive year, Chiquita is participating in Macfrut 2026, the leading international fair for the fruit and vegetable sector, scheduled from April 21 to 23 at the Rimini Expo Centre. After the debut last year, the brand returns as a protagonist with a completely renewed space, designed to offer an even more engaging and immersive experience to discover its values. The stand The stand concept takes shape around the philosophy Behind the Blue Sticker, through which Chiquita tells the work and commitment behind the quality of its products, together with social responsibility and attention to the environment. An exhibition project designed to translate this vision into a dynamic and contemporary space. At the center of the space, a large counter becomes the heart of the narrative and experience: a meeting point designed to foster moments of sharing, tasting, and relationship, where the campaign Likely The Best Snack Ever comes to life, an invitation to rediscover the ...