Tridge summary
The Horticulture and Food Processing Department in Jabalpur, Madhya Pradesh, is registering Green Peas for branding under the name 'Jabalpuri Matar' and creating a logo to be placed on the bags of peas produced in the area. Green Peas, the district's One District One Product (ODOP) under Atma Nirbhar Madhya Pradesh, are grown across 30 thousand hectares annually, yielding over 2.40 lakh metric tonnes and a turnover of 400 crores. The branding is expected to provide the product with a new identity and increase its profitability for farmers. The logo will feature an appeal to Maa Narmada and the tagline 'Jabalpuri peas irrigated by Maa Narmada's sacred water.'
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
The Horticulture and Food Processing Department is registering Green Peas for branding in Jabalpur, Madhya Pradesh. It has also created a logo in the name of 'Jabalpuri Matar,' which will be placed on the bag of peas delivered from here. Every year, around 30 thousand hectares of peas are grown in Jabalpur, from which more than 2 lakh 40 thousand metric tonnes are produced and a turnover of 400 crores is generated. Green peas are sold in various states around the country, but it is not currently recognized. It is bundled in sacks and transported out of town. It then travels to the mandis and then to the marketplaces. However, attempts are being undertaken to provide it with a new identity. The district government has chosen 'Green Peas' as the One District One Product (ODOP) under Atma Nirbhar Madhya Pradesh. It will be branded as a result of this. Green peas are a popular winter vegetable. They are very nutritious and contain a fair amount of fiber & antioxidants.… Maa Narmada ...
Source: Krishi Jagran
Would you like more in-depth insights?
Gain access to detailed market analysis tailored to your business needs.
What to read next
Read more relevant content
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.