The European Commission has launched a new guide on geographical indications (GI) that can help producers and consumers understand the criteria and steps for registering a protected product. The new guide on geographical indications explains the application process in detail. It is designed to be accessible, engaging, and easy to use and includes a series of videos from GI holders from across Europe, where they describe their experiences and how they benefit from the recognition that this protection offers. With this new tool, the Commission offers producers and producer groups from the EU clear guidelines on how to register the names of their agricultural food products under the EU quality schemes, thereby supporting more successful applications. The digital map for traditional foods remains a mirage The EU's geographical indications certify intellectual property rights for certain products whose qualities are specifically linked to the areas in which they are produced. They ...