The article highlights the dynamics of the bird's nest export market, with a focus on Thailand, Malaysia, Indonesia, and Vietnam. It points out that Thailand's bird's nest industry targets the Chinese market marginally, resulting in low exports, while Malaysia and Indonesia, known for their large output, face challenges due to price competition, leading to a decrease in global prices. In contrast, Vietnam's bird's nest industry benefits from a stable domestic market and a strong presence in the Chinese market, despite higher prices due to quality and the fishy aroma preferred by connoisseurs. However, the article also brings attention to the need for improving the quality of raw bird's nests for export from Vietnam and introduces the Vietnam Bird's Nest Association's efforts to establish criteria for recognizing quality bird' nest houses to ensure a sustainable and quality supply chain for export.