Due to African swine fever and limited European pork supplies, market development efforts in Malaysia have seen significant growth. Six U.S. pork plants have become eligible to export to Malaysia, with another recently approved without an on-site audit. The United States Meat Export Federation (USMEF) is also working towards eligibility for more U.S. beef facilities, despite the complex halal approval process for beef plants in Malaysia. As a result, U.S. pork exports to Malaysia have surged, reaching 5,170 metric tons with a value of $16.3 million in 2023, a over 1,500% increase from the previous year.