Malaysia’s MPOC, India’s OTAI Sign Agreement to Boost Palm Oil Awareness

The Malaysian Palm Oil Council (MPOC) and the Oil Technologists’ Association of India (OTAI) have signed an agreement to enhance awareness of Malaysian palm oil’s nutritional and health benefits in the Indian market, aiming to foster sustainable trade growth between the two countries. India, a crucial market for Malaysian palm oil, will see targeted awareness campaigns addressing misconceptions and highlighting palm oil’s role in health, nutrition, and industrial applications under the new partnership. The collaboration will focus on consumer education, industry engagement, and scientific research to strengthen palm oil’s position in India’s food and non-food sectors. “Collaborations with organisations like OTAI allow us to draw on their expertise and network to effectively engage with key stakeholders. By working together, we can dispel misinformation, drive consumer confidence, and ensure that the positive attributes of Malaysian palm oil are widely recognised,” Sron added. ...