Vietnamese durian exports have seen a significant increase of 50% in the first 7 months of the year, reaching over 1.6 billion USD, with the Chinese market being the leading consumer. The price of Vietnamese durian is considered more competitive than that of Thailand, Malaysia, and the Philippines. The signing of a protocol on the export of frozen durian to China is anticipated to generate 400-500 million USD this year. This is expected to boost the export of other agricultural products like fresh coconut by 200-300 million USD, contributing to the sustainable development and quality improvement of Vietnamese agricultural products.