US Beef Market Update: Identifying New Opportunities in Africa

Published 2021년 2월 1일

Tridge summary

Africa's rapidly growing population and demand for protein present significant opportunities for U.S. beef exports, as the continent Consumes mainly low-quality, grass-fed beef. In 2020, U.S. beef and pork exports to Africa increased by 25% and 53% respectively. The US Meat Export Federation (USMEF) is working to build awareness of U.S. red meat in targeted African markets, introducing buyers to the quality attributes of U.S. red meat through promotional videos, concept kitchens, and retail promotions. Opportunities are also seen in pork in predominantly Christian regions and major tourist destinations.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Already a significant buyer of U.S. beef variety meats, Africa’s demographics point to long-term export opportunities in the region. Africa holds the highest rate of population growth of any continent and between now and 2050, more than half of global population growth will occur there. “There is tremendous upside for high-quality, grain-fed U.S. beef in this market,” says Matt Copeland, USMEF’s regional representative, “as most beef consumed in Africa is low-quality, grass-fed product. “There is also strong demand now for inexpensive protein in the region. In addition to beef variety meats, we also see immediate potential for low-cost protein such as ungraded, no roll beef from the U.S. Demand for these inexpensive items provides an opportunity for us to introduce U.S. red meat, U.S. suppliers and U.S. agriculture to the region.” Through the first 11 months of 2020, total U.S. beef exports to Africa increased 25% to $22.1 million and total U.S. pork exports increased 53% to $1.4 ...

Source: Usmef